Rövid leírás:
Media and Society explores the relationship between the media, their institutions and the world we live in, examining how they are connected and how society and the media affect each other.
Több
Hosszú leírás:
Media and Society explores the relationship between the media, their institutions and the world we live in, examining how they are connected and how society and the media affect each other. The book analyses representations of the world found in films, television, advertisements, news and online to understand the impact of the media in the contemporary world. The sixth edition explores several themes throughout the text, including the contradictory nature of the media and the psychological concerns of the media, to provide clear explanations of complex theories and ideas.
Több
Tartalomjegyzék:
Part 1 Getting Ready: The Media
Defining the Media
Media Studies
What Do the Media Do to Us? Media and Society
What’s in a Name? Language and the Social Construction of Reality
Mediation and Representation
Texts, Meanings and Audiences
New Media and Technological Development
Part 2 Pictures: Semiotic Analysis
Semiology
Reading Images and Advertisements
Model Essay: Semiotic Analysis of an Advertisement
Part 3 Making Sense: Discourse, Ideology and Hegemony
Discourse and Ideology
Dominant Ideology and Hegemony
Culture Jamming and Counter-hegemony
Part 4 Stories: Approaches for Narrative Analysis
Genres, Codes and Conventions
The Language of Film: American Beauty
Narrative Structure and Binary Oppositions
Digital Television and Interactive Narratives
Documentary and Reality TV
Why Stories?
Part 5 Media and Identity: Representation, Impact and Influence
Feminism, Post-feminism and Ideology of Femininity
Ideologies and Discourses of Masculinity
Ethnicity, Ideology and the Media
Stars and Celebrities
Part 6: But They Keep Moving the Posts: Postmodern and Global Perspectives
Postmodernism
Globalisation
